Your database is a goldmine. Every business should have one to keep customers and prospective customers up to date on all the great things going on in the business along with keeping that relationship going.
Video Transcription
Sunshine: Every business should have a gold mine laying around. Let’s talk about what that is.
Crystal: Welcome to The Love of Business. I’m Crystal.
Sunshine: And I’m Sunshine. Let’s get to it.
Gold mine? All I can think of is Scrooge MacDuck, takin a swim in his gold coins inside of his vaults. So, we’re talking about a gold mine today?
Crystal: Yes. Do you know that your database is a gold mine for your business? Do you know why?
Sunshine: Well, I think it’s because the people in your database should already have a sense of who you are, they just don’t know that they want to buy from you yet.
Crystal: That could be.
Sunshine: Okay.
Crystal: So, your database is like a gold mine in terms of your marketing. It is the most leveraged marketing tool that you will have in terms of time, energy, and money. And your database is complied with everyone that you know. And it allows you to educate your database and manage those clients with different messaging. So, these are your past clients, current clients, your prospect, your family, your friends, your colleagues. And what you should be doing with that is ideally sending them an e-blast at least, a minimum, of every three months. Otherwise your database will start to forget you. I would recommend sending an e-blast at least every month. If you are retail, you can do it weekly.
Sunshine: Sounds simple enough.
Crystal: Simple, but effective.
Sunshine: Is there anything else we should know about touching this gold mine of ours?
Crystal: I think the key is it depends if you are service based or retail based. Service based you can only touch them about once a month. Retail, you can send them an e-blast, every week.
Sunshine: That sounds perfect. Every week.
What’s your number one takeaway from today’s video? Leave us a comment. And thanks for watching.
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